Stop everything! GIFs are now working on Facebook pages too! Yes, soon every Facebook page out there will be able to post animated GIFs. And believe me, they will.
It has been a discreet roll out as the feature has not been officially announced by Facebook. Nevertheless, pages across the world have already started sharing all kinds of GIFs, celebrating the “tumblrisation” of Facebook. Of course we did too. And guess what: you can embed them too:
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GIFs work on pages the very same way you are now used to share them on your personal profiles: Find a GIF you like, copy/paste the URL and voilà!
Like every other post type, you can also boost GIF posts. Now that sounds interesting…
All good? Well, almost because they don’t play well on mobile, yet.