Sometimes one tweet is enough. Jumping on the opportunity of a video shared by ABC news about the rain storms in California, Audi just “obliterated” BMW drivers.
California is currently facing massive rain fall these days. It doesn’t happen often, but it has become the theatre for a genius play by Audi’s community managers.
ABC News shared a video tweet showing drivers stranded on a flooded road in Burbank, California. It’s not a pretty scene and anyone would easily feel sorry for the poor drivers. But not Audi, who spotted an opportunity to showcase the upper capabilities of its Quatro technology.
The official Audi twitter account quoted the video, only adding the text “wait for it…”
— Audi (@Audi) February 21, 2017
— ABC News (@ABC) February 18, 2017
Yes, you saw that right: an Audi A6 just drove through the flood and its lot of stranded BMW drivers. No matter what happened to the car after, this is a genius strike of reactive content by Audi. I say bravo.