Remember when Taco Bell blacked out its entire social media presence in order to attract its following to its recently-launched app? It looks like this move found another unlikely fan – the world-renowned fashion brand Yves Saint Laurent.
The fashion powerhouse recently changed creative directors, with Hedi Slimane “graduating” and Anthony Vaccarello taking the lead. And what’s better than making a bold announcement? Nothing. Instead, YSL decided to spring-clean its Instagram account.
Only this time, YSL took the whole thing to the extreme. The account handlers deleted all material, and left only one post… announcing Anthony’s appointment as the new creative. All 386k followers were left puzzled at this move.
Although no changes have been made on the brand’s Facebook and Twitter accounts, it’s worth mentioning that the Instagram account re-booted on a clean slate, without traces of any material backup.
This move also proves Instagram’s dominance as the medium of preference among fashionistas and the creative industry in general. Fashion brands traditionally have a high visual appeal, so such so that “blackouts” like this get people buzzing and anticipating the next move.
If you like our stories, there is an easy way to stay updated:
You might also like
More from Creative Campaigns
Sony has confirmed the Playstation 5 release date: November 12, with preorders starting on September 17 at “select retailers.”
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
Instead of victims, UNICEF has reimagined refugees as powerful video game characters and is asking for your help to unlock …
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …
Actor and screenwriter Paul Rudd is a certified young person with an extremely relevant, very timely, and important message for …
IKEA has announced it's teaming up with ASUS Republic of Gamers (ROG) to develop a new range of affordable gaming …
Facebook Gaming Partners will now be able to play copyrighted music in the background during their live streams without fear.