Just two weeks before the Super Bowl – one of the world’s most watched events on TV – YouTube TV is rolling out nationwide in the US.
Since its debut in April 2017, YouTube TV has been steadily growing in the US. Last year, the service reached the top100 US markets, covering nearly 85% of the country. Today, YouTube announced its TV streaming service will begin expanding in an additional 95 markets, becoming available to 98% of US households. The last 2% will follow shortly after.
YouTube TV’s strategy was always one of local growth, reaching new markets one by one instead of a nationwide launch. This helped making deals with local TV stations and provide a complete offering to viewers, from three of the top four major national broadcasters (CBS, ABC, NBC and FOX) and include their local news and sports coverage. This was important to differentiate the service from its competitors who usually don’t include local stations.
Today YouTube TV announced it will not only cover 98% of the country, it will also now provide complete coverage from all four major broadcasters.
Just a few weeks after Netflix announced it will – once again – raise its price, YouTube TV is prepping up from serious growth.
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