The FIFA World Cup is one of the most watched sporting events on the planet. It is also one of the busiest times for brands to catch people’s attention on YouTube.
YouTube compiled the 10 most-watched soccer (sorry, football) ads on its platform since the start of the 2018 FIFA World Cup in Russia. Overall, these 10 ads generated over 115 million views from June 1 through to June 20.
The ads were ranked, factoring in both organic and paid views, watch-time and audience retention. YouTube also limited its top 10 to one ad per brand, selecting the highest performing wherever necessary. The leaderboard does not take into account the country of origin, nor where the audience was located.
So, here are the top 10 most-watched ads related to the 2018 FIFA World Cup:
1. Mostra Tua Força, Brasil – A Música da Seleção #issomudaojogo
Brand: Itaú – 43M views
2. Guaraná Antarctica | Jardim Peri Street | #TudoPelaSeleção
Brand: Guaraná Antarctica – 17.5M views
3. Nike Futebol Apresenta: Vai na Brasileiragem
Brand: Nike – 18M views
4. Gatorade | Heart of a Lio
Brand: Gatorade – 12M views
5. Made Defiant: The Mixtape ft. Neymar Jr., Kane, Özil and Mendy | Beats by Dre
Brand: Beats by Dre – 13.5M views
6. Videoclip Allá se juega, acá lo vives – PEPSI® feat. Carlos Vives
Brand: Pepsi – 4M views
7. #ScreamLoud and Watch 2018 FIFA World Cup RussiaTM on SonyLIV
Brand: Sony LIV – 3M views
https://www.youtube.com/watch?v=OC-3RpCcp5o
8. Longest Goal Celebration Ever – GEICO
Brand: GEICO Insurance – 2.4M views
https://www.youtube.com/watch?v=Ck7tFH9R1kE
9. Create the Answer – adidas
Brand: adidas – 1.7M views
https://www.youtube.com/watch?v=hqaUF2JNY_U
10. SAMAN með Coca-Cola
Brand: Coca-Cola – 1.6M views
Which ones have you seen so far?
You might also like
More from Youtube
YouTube Sports Is The New Destination For Sports Fans
YouTube Sports is a new effort to cater to sports fans with a "refreshed" destination on its platform: YouTube.com/Sports.
YouTube Adds HDR Support To Xbox Consoles
YouTube has finally added HDR video support to Microsoft's Xbox gaming consoles. We're still waiting for support on PS5.
YouTube Introduces Dedicated Pages For Hashtags
Youtube is rolling out dedicated landing pages for hashtags to all users worldwide, giving us a new way to sort …
YouTube Tests A New Way To View Shorts On Its Platform
YouTube started testing a new way to watch Shorts, its TikTok-like short-form video experience.
9-Year Old Ryan Kaji Is The Highest-Paid YouTube Creator
Forbes has named 9-year-old Ryan Kaji as the highest-paid YouTube creator for the third consecutive year. He earned $29.5 million …
YouTube Tests Automatic Video Chapters And Easier Timestamping
Last week YouTube announced it's testing a new automatic video chapters feature and an easier way for users to add …
Tired Of Billie Eilish’s ‘Bad Guy’ Video? Here’s A Version That Never Ends
To celebrate the 1 billion views of Billie Eilish's 'Bad Guy', YouTube Music created an interactive 'infinite' version - 'Infinite …
YouTube Will Start Showing Ads On Non-YPP Channels, Won’t Pay Creators
YouTube changed its terms of service in the US to allow it to show ads on non-YPP channels and not …
YouTube Launches Audio Ads To Help Advertisers Reach Listeners
YouTube has announced audio ads, its first ad format designed to connect brands with podcast or music listeners.
