YouTube Opens First Retail Store For Creators In London

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What if I told you that you will soon be able to walk into a real brick-and-mortar YouTube store?

The Creator Store will soon open at Google’s brand new headquarters in King’s Cross, London. What can you find there? Well, high profile YouTubers will be able to sell their own merchandise: These include t-shirts, mugs, books, and anything relevant to their video creations.

.@GoogleUK’s new London HQ will host a real YouTube retail store for creators to sell merchandise.

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Google will give 100% of the store’s profit back to the YouTubers. To me that sounds like a great new way to monetise their online fame. But the real question is: “How keen are you to spend hard-earned money to wear a t-shirt featuring an online celebrity?” If merchandise is not your thing, the store will also host book signings, product releases, and all kinds of YouTuber events.

Google’s new headquarters also include a Creator Studio where YouTubers can come and create their videos. Finally, there will also be a coffee bar and lounging area where you can come and watch your favourite YouTubers in action.

Anything more “swag” than this?