A recent report by Sandvine, a networking equipment company in the US, claims that half of internet traffic is actually related to Netflix and YouTube. This demonstrates two things:
a) The rise of streaming video (as it’s the first time it surpasses 50%) and b) the rise of paid content on the internet.
The latter is also backed up by the fact that peer-to-peer sharing has lost 31% of its “market share” over the past five years, even as files get bigger and bigger (Blu-ray, massive game installations etc).
Here’s the top 10 “causes” of internet traffic in the U.S., according to the same source:
What’s also really interesting about the table is that Facebook is responsible for 1.34% of the daily traffic in the US. It might seem small, but think of it this way: For every 100MB of traffic, 1.34 is on Facebook.
The big player, Netflix, is also responsible for about 20% of European internet traffic, even though it has only launched in a few markets.
Do you think Google can take advantage of the continuous growth of YouTube that’s now responsible for almost a fifth of American internet traffic? We’d add that redesigning it’s comment system, is surely not the way to go.
Related Stories:
- When TV Channels Make their YouTube Revolution
- Live Social Media Summed Up in 33 seconds
- “F*ck You, Google+”, A not so Polished Song About YouTube New Comments
- YouTube Rolls out Google+ Commenting
More from Youtube
YouTube Is Getting Really Good At Removing Offensive Content, Before It Is Ever Seen
Following its second quarterly Community Guidelines Enforcement Report, YouTube shows how its efforts to flag and remove offensive content are …
YouTube Rewind 2018 Is The Platform’s Most-Disliked Video Ever
YouTube Rewind, a look back at the content that defined YouTube in 2018 has now officially become the platform's most-disliked …
YouTube Brings New Call-To-Action Extensions To Video Ads
In its effort to simplify its interactivity features across different video ad formats, YouTube is introducing new call-to-action extensions and …
