a) The rise of streaming video (as it’s the first time it surpasses 50%) and b) the rise of paid content on the internet.
The latter is also backed up by the fact that peer-to-peer sharing has lost 31% of its “market share” over the past five years, even as files get bigger and bigger (Blu-ray, massive game installations etc).
Here’s the top 10 “causes” of internet traffic in the U.S., according to the same source:
What’s also really interesting about the table is that Facebook is responsible for 1.34% of the daily traffic in the US. It might seem small, but think of it this way: For every 100MB of traffic, 1.34 is on Facebook.
The big player, Netflix, is also responsible for about 20% of European internet traffic, even though it has only launched in a few markets.
Do you think Google can take advantage of the continuous growth of YouTube that’s now responsible for almost a fifth of American internet traffic? We’d add that redesigning it’s comment system, is surely not the way to go.
- When TV Channels Make their YouTube Revolution
- Live Social Media Summed Up in 33 seconds
- “F*ck You, Google+”, A not so Polished Song About YouTube New Comments
- YouTube Rolls out Google+ Commenting
You might also like
More from Youtube
YouTube is updating its policies on Advertiser-friendly content to make more content eligible for full monetization.
YouTube is testing a new feature that automatically detects products within videos and displays them in a list with related …
YouTube has announced a new supervised account option for parents with children who are too old for YouTube Kids.
YouTube Sports is a new effort to cater to sports fans with a "refreshed" destination on its platform: YouTube.com/Sports.