YouTube Is Rolling Out An In-App Messenger

While every platform is trying to compete with YouTube on video, no-one would have seen this coming: YouTube is testing its own in-app messenger feature.

Wired is reporting that YouTube is preparing to launch a messaging service that lives within its mobile apps that allows users to chat with friends and share embedded videos.

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Sharing videos on mobile used to be all about mastering the art of copy/paste. You would have to copy the URL from your player and then paste it onto whatever messaging app you were using to send it to your friends. The new built-in messenger gets rid of the process as you can natively share fully embedded videos with your friends.

The new YouTube messenger lets you natively share embedded videos with friends.

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In turn, they can send you back another video or a text message. And there’s even a ‘heart’ button to like what your friends send you (much like on Instagram Direct in fact.)

It’s actually a pretty neat add-on for YouTube. Videos tend to generate a lot of conversation online, and it seems like a clever move from the company to try and make people stay on their app rather than switch to another messaging app. As Wired was quite right to say

[quote]YouTube’s New Messenger Means You’ll Never Have to Leave YouTube.[/quote]

The messaging add-on is currently being tested with a small batch of users, but it should spread quite fast as test users can make it available to their friends by inviting them to join a conversation.

YouTube’s New Messenger Means You’ll Never Have to Leave YouTube.

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