YouTube has acquired FameBit, an online self-service influencer marketplace where brands, influencers and creators collaborate to create sponsored branded content.
FameBit makes it easy for brands to put their products into videos made by influencers. It works as a self-service marketplace: Marketers register their products on the platform, and creators get paid to include them in their videos. Endorsements starts from $100 and are an easy way for creators to cash in on their online influence.
FameBit isn’t only for big influencers. Anyone with more than 5,000 followers can sign up and gain access to sponsorships, from large international brands like Adidas, L’Oréal, Sony or even Activision.
As well as YouTube creators, FameBit also offers product sponsorships for influencers on Twitter, Instagram, Vine, Tumblr and Facebook. Now that Google has acquired it, it will in no doubt allow the company to cash in and look attractive, even to users of other platforms. Especially since FameBit will remain a standalone operation. Clever.
[Tweet “.@FameBit also offers product sponsorships for influencers on Twitter, Instagram and Facebook]
If you’re thinking of joining, do it now, since there’s already quite a long waiting lists for creators!
More from Youtube
YouTube's Chief Product Officer, Neal Mohan, took the stage at VidCon last week to announce new opportunities for creators to …
Earlier this week, YouTube updated its list of what it sees as "harmful or dangerous content" and one particular addition …
YouTube has been rolling out three changes that give you more control over what videos appear on your homepage and …