YouTube Buys 'FameBit' Self-Service Influencer Marketplace • Youtube • WeRSM

YouTube has acquired FameBit, an online self-service influencer marketplace where brands, influencers and creators collaborate to create sponsored branded content.

FameBit makes it easy for brands to put their products into videos made by influencers. It works as a self-service marketplace: Marketers register their products on the platform, and creators get paid to include them in their videos. Endorsements starts from $100 and are an easy way for creators to cash in on their online influence.

With @FameBit, YouTube now offers video creators easy paid endorsements.

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FameBit isn’t only for big influencers. Anyone with more than 5,000 followers can sign up and gain access to sponsorships, from large international brands like Adidas, L’Oréal, Sony or even Activision.

As well as YouTube creators, FameBit also offers product sponsorships for influencers on Twitter, Instagram, Vine, Tumblr and Facebook. Now that Google has acquired it, it will in no doubt allow the company to cash in and look attractive, even to users of other platforms. Especially since FameBit will remain a standalone operation. Clever.

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