YouTube has teamed up with Eventbrite to give fans a direct and easy way to buy tickets to their favorite artists’ live shows.
With this new partnership, a button will now be positioned underneath music videos on official Artist Channels. From there, fans will be able to buy tickets directly through Eventbrite. The service is already live for some artists (like Post Malone, Ariana Grande, and Drake) and YouTube will continue to add more artists and venues over the coming weeks.
This is not the first time YouTube has partnered with a ticketing company. In fact, YouTube was already providing a similar retail experience through Ticketmaster. With the addition of Eventbrite as a partner, YouTube now covers more than 70% of the Us ticketing market for musical performances.
According to a Google study, YouTube has become the favorite platform for music-related content, with 60% of Americans aged 35-54 visiting the platform at least once a week looking for music videos. As such, the top 3 most viewed YouTube videos are all music videos.