Do you want to watch “Terminator” for free? Now you can. YouTube has added the cult 80s film – and some 100 other ad-supported films – to its platform.
According to a report from AdAge, since October, YouTube has filled its movie section with around 100 ad-supported Hollywood movies that are available to watch for free. The films include 80s and 90s classics like “Rocky,” “The Terminator,” “Legally Blonde,” and many others.
Until now, YouTube only allowed people to buy movies and TV shows just like one can do on Apple’s iTunes or Amazon Video. The free-to-watch films are supported by ads that YouTube serves on them, but according to a recent TechCrunch report, the company is also open to other kinds of deals with advertisers, like “sponsorships or exclusive screenings.”
The addition of free-to-watch movies is not a new thing. Roku added a free movie collection – Roku Channel – last year. As per TechCrunch’s report, YouTube’s advantage “is its sizable user base of 1.9 billion monthly active users and its ability to target ads using data from Google.”
Other players are starting out in this area as well. For example, Walmart is offering free movies through the Vudu service, and Tubi has its own free-streaming service with ad-supported content. According to reports, Amazon may also be working on a similar concept.
For YouTube, the addition of free movies to its platform presents quite an opportunity, as close to 20% of its content is watched on smart TVs. According to YouTube TV sets are its fastest-growing medium! Of course, YouTube is already capitalising on the trend, allowing advertisers the ability to target users on smart TVs.
You might also like
More from Youtube
Google Helps Advertisers Discover And Secure Streaming Content Ad Inventory
Google has announced a series of tools in Display & Video 360 that make it easier for media buyers to …
YouTube To Create $100 Million Fund For Black Creators
CEO Susan Wojcicki announced YouTube is creating a multiyear $100 million fund to amplify and develop the voices of Black …
YouTube Was Originally Created To Be A Video-Dating Website
YouTube was once launched as a video-dating website. Thankfully, that didn't work out and it soon became the world's leading …
You Can Now Watch Netflix For Free On Youtube
Netflix is making some of its shows available for free on YouTube, in a move to make its content more …
YouTube Makes Its Video Builder Available To More Businesses
After months of testing, YouTube is opening up its Video Builder to more businesses. The free beta tool lets them …
YouTube Starts Suppressing False 5G Conspiracy Theory Content
According to reports, YouTube will be reducing the amount of content spreading conspiracy theories linking 5G technology and COVID-19.
YouTube Is Working On A TikTok Competitor Called Shorts
YouTube is reportedly working on a new app called Shorts, to compete directly with the fast-growing influence of TikTok.
Youtube Reduces Video Quality Globally For One Month
YouTube, the Alphabet-owned video giant, has decided to lower the default video quality to standard definition for all users globally, …
YouTube Changes ‘Trending’ Tab To ‘Explore’; Will Feature More Content
After testing its Explore tab on mobile, YouTube is now replacing it's Trending tab on both Android and iOS and …
