You'll Have To Be "At" Mcdonald's To Order This 1¢ Whopper • Creative Campaigns, Featured • WeRSM

For a limited time, Burger King is letting you order the iconic Whopper for just 1¢. But you will have to order it from the app, and while you are “at” a McDonald’s restaurant.

Everybody knows that the Whopper is the iconic sandwich that makes Burger King, well, Burger King. Yet, for a limited time, the cheapest Whopper will be available exclusively at… McDonald’s.

You have guessed it, “the Whopper Detour” is Burger King’s latest trolling of rival McDonald’s. From December 4 to 12, the Burger King mobile app will let anyone within 600 feet of a US-based McDonald’s restaurant order a Whopper for just 1¢. Of course, to actually pick up your Whopper, you will then have to drive to the nearest Burger King.

From Dec. 4 to 12, order your favorite Whopper “at” McDonald’s restaurant for just 1¢!

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The stunt was created by Burger King’s new agency partner FCB New York is being promoted with a new video showing baffled McDonald’s employee looking at queues of people lining up to order the Whopper… The video itself is likely to be a “fake” but still shows the amazing trolling BK has once again pulled on its rival. Flame grilled, you said?

CREDITS:

Client – Burger King
Agency: FCB New York
Ari Halper – Chief Creative Officer
Fred Levron – Worldwide Creative Partner
Gabriel Schmitt – Group Creative Director
Laszlo Szloboda – Associate Creative Director, Copy
Alex Sprouse – Associate Creative Director, Art
Akos Papp- Associate Creative Director, Art
Adam Isidore – Director of Integrated Production
Henna Kathiya – Producer
Sarah Tarner – Account Supervisor
Jesse Morris – Project Manager
Janice Katz – Business Affairs Lead

PRODUCTION
FILM
O Positive
Jonathan Klein – Director
Htat Lin Htut – Director of Photography
Ralph Laucella – Executive Producer
Jason Reda – Producer

EDIT
MackCut
Gina Pagano – Executive Producer
Margarita Mutuc – Producer
Nick Divers – Editor
Kenneth Muñoz – Assistant Editor

SOUND MIXING
Honeymix
Mary Tomasiewicz – Owner/ Executive Producer
Conrad Sanguineti – Sound Engineer

MUSIC
Human
James Wells – Executive Producer
Joshua Green – Producer

OOH
Chem Creative
Frank Moran – Executive Producer
Pete Sax – Executive Producer

ANIMATION & PRINT
Zombie
Fabricio Takahashi – Director of Operations
Daniel Franco – Creative Director
Stefanie Dias – Producer

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