For a limited time, Burger King is letting you order the iconic Whopper for just 1¢. But you will have to order it from the app, and while you are “at” a McDonald’s restaurant.
Everybody knows that the Whopper is the iconic sandwich that makes Burger King, well, Burger King. Yet, for a limited time, the cheapest Whopper will be available exclusively at… McDonald’s.
You have guessed it, “the Whopper Detour” is Burger King’s latest trolling of rival McDonald’s. From December 4 to 12, the Burger King mobile app will let anyone within 600 feet of a US-based McDonald’s restaurant order a Whopper for just 1¢. Of course, to actually pick up your Whopper, you will then have to drive to the nearest Burger King.
The stunt was created by Burger King’s new agency partner FCB New York is being promoted with a new video showing baffled McDonald’s employee looking at queues of people lining up to order the Whopper… The video itself is likely to be a “fake” but still shows the amazing trolling BK has once again pulled on its rival. Flame grilled, you said?
CREDITS:
Client – Burger King
Agency: FCB New York
Ari Halper – Chief Creative Officer
Fred Levron – Worldwide Creative Partner
Gabriel Schmitt – Group Creative Director
Laszlo Szloboda – Associate Creative Director, Copy
Alex Sprouse – Associate Creative Director, Art
Akos Papp- Associate Creative Director, Art
Adam Isidore – Director of Integrated Production
Henna Kathiya – Producer
Sarah Tarner – Account Supervisor
Jesse Morris – Project Manager
Janice Katz – Business Affairs Lead
PRODUCTION
FILM
O Positive
Jonathan Klein – Director
Htat Lin Htut – Director of Photography
Ralph Laucella – Executive Producer
Jason Reda – Producer
EDIT
MackCut
Gina Pagano – Executive Producer
Margarita Mutuc – Producer
Nick Divers – Editor
Kenneth Muñoz – Assistant Editor
SOUND MIXING
Honeymix
Mary Tomasiewicz – Owner/ Executive Producer
Conrad Sanguineti – Sound Engineer
MUSIC
Human
James Wells – Executive Producer
Joshua Green – Producer
OOH
Chem Creative
Frank Moran – Executive Producer
Pete Sax – Executive Producer
ANIMATION & PRINT
Zombie
Fabricio Takahashi – Director of Operations
Daniel Franco – Creative Director
Stefanie Dias – Producer
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