Old Spice has become quite bold in the past couple of years. After its awesome “I’m on a boat” campaign, and its continuation, the brand has now launched an 8-bit Facebook video game, with the help of digital powerhouse Wieden+Kennedy.
The video game is fully customisable thanks to your social data. All you have to do is sign in, using your Facebook credentials, and you’re instantly the hero of the adventure. A complimentary tour of the video game, featuring Mr. “I’m on a boat” himself, will give you some first details of your mission.
That’s where the fun begins. Make sure you spray your enemies to death and watch your Facebook friends passing in front of your screen in 8-bit mode at random intervals. Brace yourselves for talking animals, unbalanced strip mall-to-human ratios, tattooing enemies in the face, wooden virtual-reality headsets, and the very real perils of interdimensional cyborg race cars.
We still haven’t figured out what the purpose of this game is, but all we can say it’s addictive, absurd and totally Old Spice. Enjoy!
Connect with Facebook to personalise the game
Yes, you’re in a video game now!
Your Facebook friends are here too!
Choose your scent, choose your branded video game!
[wysija_form id=”5″]
More from Creative Campaigns
This ‘Stranger Things’ X Nike Tailwind Collab Will Make You Want To Set Them On Fire
Nike and Stranger Things teamed up for a surprising and innovative sneaker collab: you will need to burn them.
What Bud Light’s Area 51 Twitter Fail Teaches Us About Social Media Marketing
When Bud Light jumped on the Area 51 trending topic, they failed to understand the new reality of social media …
Airbnb’s ‘Work Trip’ Toggle Makes Travelling For Work Easier
Airbnb's 'work trip' toggle is now available worldwide, making it easier for business travellers to find listings that cater specifically …
