Old Spice has become quite bold in the past couple of years. After its awesome “I’m on a boat” campaign, and its continuation, the brand has now launched an 8-bit Facebook video game, with the help of digital powerhouse Wieden+Kennedy.
The video game is fully customisable thanks to your social data. All you have to do is sign in, using your Facebook credentials, and you’re instantly the hero of the adventure. A complimentary tour of the video game, featuring Mr. “I’m on a boat” himself, will give you some first details of your mission.
That’s where the fun begins. Make sure you spray your enemies to death and watch your Facebook friends passing in front of your screen in 8-bit mode at random intervals. Brace yourselves for talking animals, unbalanced strip mall-to-human ratios, tattooing enemies in the face, wooden virtual-reality headsets, and the very real perils of interdimensional cyborg race cars.
We still haven’t figured out what the purpose of this game is, but all we can say it’s addictive, absurd and totally Old Spice. Enjoy!
Connect with Facebook to personalise the game
Yes, you’re in a video game now!
Your Facebook friends are here too!
Choose your scent, choose your branded video game!
You might also like
More from Creative Campaigns
Kanye Wants An Adidas x Nike Collab To Support Community Growth
Kanye is a talented man, no doubt. But his latest dream of uniting adidas and Nike for a collaboration seems …
Amazon Luna Is The New Video Game Streaming Powerhouse
Amazon Luna will work seamlessly with Amazon-owned content streaming service Twitch, creating a new gaming powerhouse.
Instagram Reels Can Now Be Recorded For Up To 30 Seconds In Length
Instagram Reels can now be double in length, get a 10-second timer, and also become easier to edit on your …
After 74 Years, Uncle Ben’s Becomes Ben’s Original
Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original to “create a more inclusive …
This Year Will Permanently Change The Creative Industry
This year has redefined how we work and how we interact with one another. There is no doubt it will …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
Diesel Helps You Immortalize All The Things You Did Not Do In 2020
This year has been (still is) very unpredictable. So Diesel launched “Unforgettable Denim” to celebrate all the things you did …
Google Area 120 Launches Tables, A Work Tracking Tool
Another app from Area 120, Google's in-house incubator for experimental projects. Welcome Tables, a work tracking tool for teams.
