Bots are taking over Messenger and their applications for brands are endless! There are bots out there for things like customer service, checking in for a flight, or getting other real-time information from a business, or even for ordering food through Messenger. The latter is the most obvious application of bots for restaurant chains.
In May we reported that Burger King had created a bot to take people’s orders. Today, Pizza Hut is following suit with a chatbot that will not only be there for you to order a pizza, but also to answer questions about it. Surely, the ultimate goal is to make it as easy as possible to order a pizza. It’s not only easy, but accurate as well… and it of course eliminates the need to actually speak to a human being. Some people in particular will really appreciate it.
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Talking at MobileBeat 2016, Pizza Hut’s chief digital officer Baron Concors talked about the bot that will be available in August – not only on Messenger, but on Twitter as well:
The bot will also have a level of localisation as well, allowing users to find specific products available in specific stores.
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