Facebook is testing a new “Add Contact” feature on Messenger, according to a BuzzFeed News report.
While you could already send and receive messages from people with whom you are not Facebook friends, the new feature aims to go one step further and allow you to connect with those people without having to become Facebook friends.
Until now, sending to and receiving messages from people you weren’t connected with meant your message would go to the “Message request” folder. This obviously diminishes greatly the chances that your message will gets read, let alone get answered. “Add Contact” could come to lower this barrier, allowing you to be connected to people before the conversation even starts. I can also see how Messenger Codes will now have an even greater role to play.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Could Messenger Grow Bigger Than Facebook Itself?
Messenger counts over 1 billion users worldwide, and could well become a network of its own should this new feature be rolled out to everyone. Facebook is well-aware that Messenger is growing faster than its main platform, and intends to maximise its potential.
Last April, Mark Zuckerberg reminded everyone how important Messenger is for the future of Facebook:
I am confident that Messenger will keep on growing. Maybe one day it will even grow bigger than the main Facebook app itself. Now, what I still struggle to understand, is the role that WhatsApp has as part of this ecosystem…
[wysija_form id=”5″]
More from Facebook
People Have Raised More Than $300M Through Facebook Birthday Fundraisers
Facebook's birthday fundraisers feature turned one this week, and it's not hard to see how much a success it has …
Using The ‘Create To Convert’ Framework To Turn Still Image Ads Into Video Ads
Why use still images for your Facebook ads when you can make a few simple changes and turn them into …
Messenger Kids Starts Allowing Children To Initiate And Accept Friend Requests
Facebook is rolling out a new feature to Messenger Kids that allows children to initiate and accept friend requests without …
