The best thing about artificial intelligence and social media is that their combination can produce some amazing, funny and inspiring campaigns. The latest one to get our attention comes from The Muppet Show which now offers us the possibility to chat away with our favourite Miss Piggy.
As part of the promotion of the famous show that airs on ABC at 8pm on Tuesdays, the production paired with Imperson, a leading technology firm in artificial and conversation intelligence. The product of this collaboration is a seamless campaign that gives fans and followers the opportunity to talk to their favourite TV star on Facebook Messenger in a natural way.
The promotion has been live since Monday, and fans from around the globe will have the opportunity to catch up with Miss Piggy via Facebook Messenger every Monday, Wednesday, and Friday from 10 am to 11 am PST. She has even announced it on her Facebook page!
With brands and campaigns striving to offer bespoke experiences, this is a brilliant execution for everyone to take note of. Moreover, the fact that Facebook is making its Messenger API open for businesses and developers, shows us that more intelligent campaigns like this one, are on the way.
Way to go Miss Piggy!
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