Sixteen dollars. That is how much you are worth, per year, to Facebook.
“Facebook is free, and always will be.” This now iconic statement is often questioned by businesses trying to make a place for themselves on the social network. But deep down, the truth is that Facebook IS indeed free for users. We get to use the platform as often as we please, whenever we want, and it doesn’t cost us a dime. And it’s because WE are Facebook’s most valuable assets.
According to the company’s third-quarter earnings report, each of us is worth $16 a year to Facebook.
Of course this is based on the advertising revenue Facebook makes. It varies from month to month and from country to country. At this game, users from the US and Canada are worth significantly more than other users ($62.60). Europeans come second ($18.88) while users from the Asia-Pacific region ($7.56) and “rest of the world” ($4.84) fall far behind. As you can imagine, these values are directly linked to the competitiveness of Facebook‘s ad bidding in the respective regions.
Now the real question is: Would you be willing to pay $16 a year to get rid of ads on Facebook?
[wysija_form id=”5″]
More from Facebook
How To Get Started With Facebook Dynamic Creative
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook …
Facebook Audience Network Joins Google’s Open Bidding Program
Facebook Audience Network ads can now be bought via Google's Open Bidding Program, to help advertisers maximize advertising revenue.
Facebook’s Year In Review: What Connected Us In 2018
When you look back at 2018, what stands out the most? Politics, movements, creativity, pop culture?
