When Facebook launched its enterprise communication product – Workplace – earlier this fall, it was already clear that it would have some competition – mainly with Slack. Now, after building a new collaboration app platform on top of Workplace, things are about to get a lot more competitive.
Workplace has been on the books at Facebook for a long time. Many companies have used Facebook’s enterprise solution for over a year before it was finally launched in October, but it never properly convinced companies to buy into it. What it was always missing was CRM app integration support, email and calendars, file sharing, and other features that would make it something other than just “Facebook for companies.” Both Slack and Yammer have offered these features for ages.
Workplace did initially come with some IT security features for sign-on and identity management, but not much else. But by allowing clients themselves to customise their own experience and features on Workplace, it’s becoming a flexible and powerful enterprise tool. IT teams will be able to build all the integrations that are necessary for this.
In an article exclusively announcing the new features, TechCrunch mentioned head of Workplace at Facebook, Julien Codorniou, who explained further that
[quote]it will offer a full platform of integrations with SaaS services in the enterprise collaboration space. It could support Box for file sharing, Salesforce for CRM, or Google for email and calendaring, though these partnerships are just potential examples that haven’t been set up yet.[/quote]
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