Have you heard of Pictionary, the game where you have to draw to make your friends guess words?
What if you wanted to get thousands of people to talk about the game on Twitter, without ever having to draw?
Also Read: What Happens On Facebook In The Summertime?
In Guatemala, Saatchi & Saatchi came up with a very cool idea. They built giant empty Pictionary frames and hung them in the sky. Why? Because we have all played this before: look in the sky and imagining figures in the clouds.
To make it go social, all they had to do is involve Twitter by asking people to take a picture of the frames and tweet what they see in the clouds with the hashtag #ISEE.
This way, the agency managed to generate more than 25,000 Twitter conversations, make #ISEE a trending topic in Guatemala and give great publicity to the board game for very few dollars.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Read next: Pinterest Unveils Cinematic Pins
[wysija_form id=”5″]
More from Creative Campaigns
Youtube Is Launching A New Creative Suite For Marketers
YouTube unveiled a new creative suite for brands and agencies to create a "more delightful experience for the user" that …
Facebook Helps Small Businesses And Developers Protect Their Customers’ Privacy
Facebook is announcing two new partnerships to help small and medium businesses and developers protect their customers' privacy.
Facebook Brings Polling To Live And On-Demand Videos, And Gamification For Live
Facebook announced polling for Live and on-demand videos, and gamification for Live to help creators create interactive video content.
