Have you heard of Pictionary, the game where you have to draw to make your friends guess words?
What if you wanted to get thousands of people to talk about the game on Twitter, without ever having to draw?
Also Read: What Happens On Facebook In The Summertime?
In Guatemala, Saatchi & Saatchi came up with a very cool idea. They built giant empty Pictionary frames and hung them in the sky. Why? Because we have all played this before: look in the sky and imagining figures in the clouds.
To make it go social, all they had to do is involve Twitter by asking people to take a picture of the frames and tweet what they see in the clouds with the hashtag #ISEE.
This way, the agency managed to generate more than 25,000 Twitter conversations, make #ISEE a trending topic in Guatemala and give great publicity to the board game for very few dollars.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Read next: Pinterest Unveils Cinematic Pins
[wysija_form id=”5″]
More from Creative Campaigns
Facebook Makes Fan Subscriptions And Brands Collabs Manager Available In Europe
Last week, Facebook held its first Creator Day in EMEA for creators in the region and announced the expansion of …
The Next iPhone May Actually Be A Charger, Too
Apple is actively exploring the opportunity to turn the next iPhone into a charging pad for all your Apple devices.
Your Twitter DMs Are Never Really Deleted From The Servers
Twitter is keeping copies of all of your direct messages (DMs) even after you have deleted them, according to security …
