Happy Hours are the best time, you know these hours when beer is cheaper? The only problem with them is that they are often over sooner that you would have wanted them to be. Well? What if you had the power to extend happy hours in your favorite bar? Carlsberg and Konstellation did just that.
Also Read: Cornetto Adds Craziness To Your Tweets
Thanks to a specially programmed USB key sent to partner bars, they changed Flat TV screens into a social media machine capable to broadcast the Instagram pics taken in the bar with the specific hashtag #HappyBeerTime.
All that people had to do was to take a picture of them, upload on Instagram with the hashtag #HappyBeerTime and a hashtag with the name of the bar they were in. Each time this happened, the picture was shown on the TV screen and 5 minutes were added to the current Happy Hour.
Here is a video that explains the campaign better:
And of course, this campaign created a lot of social media awareness for Carlsberg.
- Granola Challenges You To Click 1 Million Times On A Cookie
- Instagram Signs Multimillion Dollar Deal – InstAds Are Here
- The Complete History of Instagram
More from Creative Campaigns
Looking back in the year, apps had a rather successful yield poaching senior people hailing from the biggest fashion magazine …
According to reports, Instagram is testing a new "creator account" type with a small group of high profile individuals.
As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the …