Creme egg hunting season is back! This year the Mondelez-owned chocolate brand will hide its iconic Creme Egg into other brand’s ads. Will you spot them all?
This Easter, Cadbury wants you to keep your eyes open for all of Mondelez’ ads. Why? Because “It’s hunting season” and that means Cadbury’s famous Creme Eggs will be hiding in print, OOH, social feeds and even TV ads for other Mondelez brands.
In complete Tide style (the brand that successfully hijacked most of the Super Bowl ads in 2018), Cadbury will challenge you to spot its delicious Creme Eggs, taking you on a rather literal Easter eggs hunt. Your mission: take a picture or screenshot of all the eggs and upload your finds on HuntTheWhiteCremeEgg.com. But there’s another trick: you will have to find the white eggs to win. If it’s milk chocolate, you’ll have to try again!
Clues will be delivered daily on the website to help you find the white eggs. Prizes will include 1,000 vouchers for the limited edition white eggs, 30,000 for traditional Cadbury Creme Eggs and one winner will also take home a cash prize of £10,000 (about $13,000)!
The campaign is the creation of Elvis. It starts in just 10 days and will run until Easter on April 21.
Head over to HuntTheWhiteCremeEgg.com for a full briefing.