After the collaboration with American Express in early 2013, where users got coupons in exchange of hashtags, Twitter is now close to signing a deal with Stripe, an e-commerce startup.
Also Read: Twitter Brings in Much Better Targeting For Ads
This is not the first customer for Stripe; it has reportedly added to its client portfolio brands like Lyft and Shopify. This timing is perfect for Twitter that wants to stabilize its monetization solutions side and expand its commercial suite. According to this report, Twitter had developed e-commerce solutions like “tweet to send money to others” and “tweet to buy”, but they never saw the light of production environment.
The exact nature of this deal remains blurry. Some speculate that the real-time aspect of the social network will enable conversions for TV shows, concerts or sports events. In addition, Twitter could integrate Stripe’s mechanism into its “Cards” (Twitter’s rich media dev platform), which will let retailers accept purchases from the tweets themselves.
Cool note: Chirpify is already using hashtags for payments processing. How do you think Twitter will diversify?
Related Stories:
- Twitter Unveils New Layout
- Twitter Tests Engagement Gamification
- Twitter Tests Fav Accounts Feature on Android
More from Other Platforms
This WhatsApp Spyware Can Install Itself From A Missed Call
If you haven't updated WhatsApp recently, now would be the time to do so. There's spyware going around that can …
YouTube Tests “Bumper Machine” Tool That Lets You Easily Create Six-Second Bumper Ads
YouTube is testing a new tool that uses machine learning to create six-second "Bumper" ads from longer existing ones.
Google Updates Its Google Ads Mobile App, Teases Expansion Of Local Campaigns
With its Google Marketing Live event just around the corner, Google last week announced several updates to its Ads mobile …
