After the collaboration with American Express in early 2013, where users got coupons in exchange of hashtags, Twitter is now close to signing a deal with Stripe, an e-commerce startup.
This is not the first customer for Stripe; it has reportedly added to its client portfolio brands like Lyft and Shopify. This timing is perfect for Twitter that wants to stabilize its monetization solutions side and expand its commercial suite. According to this report, Twitter had developed e-commerce solutions like “tweet to send money to others” and “tweet to buy”, but they never saw the light of production environment.
The exact nature of this deal remains blurry. Some speculate that the real-time aspect of the social network will enable conversions for TV shows, concerts or sports events. In addition, Twitter could integrate Stripe’s mechanism into its “Cards” (Twitter’s rich media dev platform), which will let retailers accept purchases from the tweets themselves.
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