Why It Is So Weird That People Loved Burger King's Crispy Chicken Tenders

17shares

When launching its new crispy chicken tenders for the first time, Burger King found out people already loved them. Or did they really?

It is not always easy to get people to try your new product. It is even harder to get them to love it and talk positively of it as soon as it hits the market. For Burger King, however, it was a totally different story. When the brand hit the streets of New York to launch its new Crispy Chicken Tenders, it found out they were already famous and loved, despite them having never existed before.

“I like the crispy crunch on the outside,” says one. “… and the tender all-white chicken inside,” answers another, when asked by a film crew about Burger King’s crispy chicken tenders. The problem is that none of these people could have ever tasted the chicken tenders because they simply did not exist until now.

Can you like something before it even exists? Apparently, yes, if they are as crispy as the new @burgerking chicken tenders.

Click To Tweet

But as the crew found out, people are ready to say and agree with anything when on camera nowadays. The resulting video is probably one of the best expression of brand loyalty and credibility means. And a great way to officially launch the new crispy chicken tenders by Burger King.

think you’ve had BK’s Crispy Chicken Tenders already?
think again. they’re available for the first time today. pic.twitter.com/vqjWQNBg2a
— Burger King (@BurgerKing) September 20, 2018

CREDITS:

Agency: MullenLowe Boston
Client: Burger King
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: David Weist
SVP, Creative Director: Enrique Camacho
Associate Creative Director: Cody Dummer
Art Director: Isabel Taborga
Junior Copywriter: Wilsynn Wheat
VP, Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Account Executive: Caroline Bailey
Strategy Director: Mike Cassell
Social Media Strategist: Jimmy George
Content Writer: Arielle Mulgrew
Strategic Analyst: Jason Waterman
Senior Business Affairs Manager: Amy Keddy
Project Managers: Christina Pappas and Sarah Libby
Production Partner: AwesomenessTV
Executive Producers: James T. Moore and Phillip Van Wagoner.
Co-Producer: Hana Leshner