There is an on-going discussion about how meaningful (or meaningless) the number of fans on your Facebook page really is.
Well our answer to this is very simple: it is very important, as long as your fans are “qualified”
What do we mean by “qualified” fans?
We mean do not buy fans, do not obtain too many fans via contests.. because this may bring numbers but it is very unlikely to bring you engagement.
Qualified fans are those who will like your page because they feel concerned by the subject, and feel engaged into the conversations you create.
Why should you increase your fan base?
Truth is that big brands have big likes!
Having thousands of likes for your Facebook page ensures you are going to have fans that will visit the next article you write for your blog every time you post the update to your Facebook page.
Facebook is still the king of all social media networks.
How can you get more fans then?
Build a proper Fan Strategy! Who are you targeting? Who is more likely to engage with your content?
Reach them using ads to promote your page, Tweet about your content, Ask influential users to share your content… and start the job yourself: Share your page content on your profile, exchange with other actors in the industry, comment on other posts!
The more you engage personally with your page, the more others are likely to do so!