The latest in female empowerment… comes with a sports angle and is directed specifically to that of young girls.
BUT… Nike, Adidas, or no other major sports brand is behind it. The person behind it is Heather Mitchell, a mum and photographer from Alabama who has a message of her own for young girls – and it’s pretty powerful.
Her muse?
Her 8-year-old daughter, Paislee, whom she and other mums joined with their young girls for softball practice… this is where her inspiration struck.
Because you can do it all.
Posted by HMP Couture Imagery on Friday, April 12, 2019
Upon chatting with the other mums, they came to both the disheartening and unsurprising consensus. Today’s young girls face unparalleled pressures to put a label on their identity – contrary to their mothers’ lipstick + sporty younger years.
Bothered by the modern-day assumption that young girls can only be one thing – i.e. an athlete OR a “girly” girl – Mitchell wanted to challenge the stereotype.
Her goal was to show young girls ‘there is no box’, they should not have to choose, and they can be anything they want to be – extending far beyond just being sporty or girly to artsy, smart, angelic… the sky is the limit.
Her first photos showcased her pride and joy, Paislee, donning a princess-like dress in addition to her softball gear. Little did she know… that image would spark an inspiring conversation across social media and the globe, while also compelling other parents to reach out and request similar portraits of their daughters. Enter Mitchell’s photo series and continuing speciality photo sessions.
With over 12k likes, 21k comments and 200k shares on Facebook, paired with loads of PR from the likes of NBC, People, and other news outlets, it just goes to show the sheer power of social media for even the smallest of businesses.
But more prominently, the power of the visuals and how they indeed can be worth 1000 words.
More from Social Fun
GIPHY Backdrop Lets You Create Animated Virtual Backgrounds For Your Video Calls
GIPHY has launched GIPHY Backdrop, a new tool that lets you create your own animated virtual backgrounds for video calls.
E.gg Is A Tribute To The Exploratory Spirit Of The Early Internet
E.gg is the latest app developed by the Facebook NPE team. It is a new experimental platform that celebrates the …
This Site Lets You Rickroll Your Zoom Meetings
From the creator of the 'Zoombot' comes 'Invite Rick' - a way to make your Zoom calls a lot more …
Power Your Hunger: KFC Announces New Gaming Console
KFC is poking fun at Sony and Microsoft by announcing the release of its own Gaming Console on December 11, …
Saving The World, One Logo At A Time
Italian graphic designer Emanuele Abrate took on a difficult mission: saving the world from bad logos, one at a time.
WFH Jammies: Look Formal On Video, Feel Comfy At Home
Have to look formal on video calls but want to feel comfy while working from home? WFH Jammies is the …
Breaking Bad Monopoly: Can You Be The New Heisenberg?
Be ready to buy, sell, and trade your way up the drug world and become the new Heisenberg with this …
This Guy Created An AI-Powered ‘Zoombot’ That Goes On Zoom Calls For You
Matt Reed got so tired of the number of Zoom calls in his life that he created an AI-powered "Zoombot" …
YouTube Was Originally Created To Be A Video-Dating Website
YouTube was once launched as a video-dating website. Thankfully, that didn't work out and it soon became the world's leading …
