In 2014 we have witnessed the explosion of social media on the agenda of every single marketer out there. There is no doubt about it, social media are not just top weapons in the marketer’s arsenal, but necessary tools in his everyday marketing activities. It is clear that you will have to learn to swim if you don’t yet, whether you like it or not. There are simply so many opportunities on social media for your company, brand or product, that there is no good reason to snub them. However, there are so many platforms out there that it is getting more and more difficult to choose what to bet on.
Here are a few things we learned from social media in 2014 that can help anyone make an educated decision for 2015.
Tumblr and Pinterest – Fastest-growing Platforms in 2014
One thing we learned is that Tumblr and Pinterest saw a huge rise this past year. In fact, they were the fastest-growing social media platforms in 2014 – Tumblr grew 110% and Pinterest a whopping 120%! Also, they have the biggest proportion of young users, with 70% of users aged between 16 and 34.
Snapchat is the Fastest-Growing Social App
With over 40% of users using a mobile device to login to social media, we can only assume that this number will continue increase. On mobile, Snapchat is the fastest-growing social app in 2014. The app has amassed such a following, that it has become a household name for many brands to reach its users.
Facebook Remains King of Social media
Not a surprise here really, as Facebook is still the top social network in terms of sheer number of users. With over 1.35 billion users, Facebook just… rules! Also, it doesn’t look like there’s any stopping Facebook‘s dominance.
YouTube is the Top in Terms of Visits
The most visited social site in 2014 was YouTube. 85% of anyone out there who is online, visits YouTube. That’s staggering. It’s no wonder YouTube is on top, judging that it contains so much content – which also continues to increase at an awesome rate of 100 hours per minute! Yes, that’s over 100 hours of video, every minute of the day!
All the above headlines, plus a few more can be found in the infographic below, from Didit.
- 10 Years Of Social Media Evolution [infographic]
- The Truth About Copyright On The Internet [infographic]
- Snapchat vs. Facebook [infographic]