People, Organizations, Brands, everybody shares a lot of content daily on Social Media. But have you ever taken the time to think about what users really like to see and share?
To find out what people are searching for and sharing the most on social networks, the makers of the social search and analytics tool Prollie crunched the numbers on more than 5,000 of their users’ connected social media accounts, including Twitter, Facebook, LinkedIn,
And what came up? Technology and Social Media top the list… no surprise here… and second come Food, Drink and Travel, again not a big surprise here!
Basically the research shows that we follow online with what we like to talk about offline: Technology, Food, Travel, TV, Gossip, Sports…. Outside of the broader categories there are some niche interests like classical music, astrology, and surfing.*