Whoever thought being a community manager was a simple job should think again. In facts Community Managers are involved in many areas of a company and must wear different hats throughout the day with objective to help their organisation to:
- Reduce Support Costs
- Increase customer acquisition
- Drive Product innovation
The different hats community managers can be brought to wear during the day (and the qualities required to do so)
- Detective – Investigate, Understand issues, find solutions, report
- Cheerleader – Promote, Cheer, Bring in the “go spirit”
- Therapist – Show Empathy, understanding, calm, problem solving attitude
- Translator – Explain, clarify, bridge the language gap
- Diplomat – Tact, diplomacy, customer approach
- Cowboy/girl – Organize, Lead, control
- Analyst – Measure, Translate, Optimize
- Author – Create Content, Manage conversation
Related Stories:
- Community Manager Vs Social Media Manager
- Kindergarten Lessons for Social Media Managers [infographic]
- Social Media: the New Rising Career Path
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