You might not know this, but no Facebook fan is created equal. Nope, nothing racist or sexist about what I am about to say. What I mean is, that each and every fan is different and is of different value to your Facebook Page (nope, it’s probably not $174 or $136,38 either for that matter) – In fact, this does not only apply to Facebook, but to each an every Social network out there.
Also Read: 7 Types Of Facebook Fans (And How To Make The Most Of Them)
So what is the value of each of your Facebook fans? Well, you cant ‘t actually put a single value on a fan. As a variable, value depends on how you engage your fans – how you care from them, and how you are able to create value from them.
It actually all boils down to six equations in this pretty cool infographic from The Myndset and Yopps Agency.
Key Points To Take Away
- – The value of a fan is not based on its cost acquisition
- – Brands need to cater to individual needs to engage with fans
- – Driving engagement is the sole way to increase long term value of your fan base
Related Stories:
- 4 Things Your Fans Dislike About Your Brand on Social Media
- Help Your Fans See More of Your Facebook Page’s Updates
- What Successful Brands Do Differently on Facebook
More from Facebook
Taking Your Facebook Ads Skills To The Next Level!
So, you know how to set up the right campaigns according to your business, you know how to use the …
How To Customise Your Facebook Dynamic Ads With Templates
In this tutorial, we’ll show you how to customise the appearance of your Facebook Dynamic Ads with the use of …
Facebook Starts Rolling Out Unified Page Inbox That Includes Instagram DMs
Here's a piece of news that will make many page admins happy: Facebook's unified Page inbox will now include messages …
