What If You Received A LinkedIn Request From A Better You?

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The web is crowded and for a brand to put its message through is getting tougher and tougher by the day. Especially when you have no or very little media budget.

Britanico, a Peruvian English Language school, looking to increase its reach, managed to do just that, reach a maximum of potential customers, get media exposure and increase traffic to its website, and all that without any media spending. How did they do it? They hacked LinkedIn.

Also Read: LinkedIn Launched A Standalone Job App

When Y&R Lima was facing the challenge offered by Britanico, they came up with a very clever and original idea. Who can best convince you to start learning English than a better, more successful version of you?

They took on LinkedIn and created hundreds of fake profile which were more successful version of real profiles with one single objective: show to those people that knowing how to speak English could have a huge impact on their career.

For example, Margarita Talledo, currently a writer at Gente magazine in Peru, received a LinkedIn connection request from Margarita Talledo, awarded general Editor of The Wall Street Journal!

See how .@waYanaR_ (Y&R Peru) hacked #LinkedIn for a successful 0 media spend viral campaign.

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This idea comes to shake many rules but its impact was significant since with zero media spending, the campaign still managed to increase web site traffic by 23%.