What Are The Most Important Facts Of Digital Marketing In 2015?

The world of digital marketing is changing fast and new trends are forming every day. Marketers need to have a thorough idea of the landscape and adjust their strategy accordingly. So what are the important stats we need to know?

Also Read: A New Dawn in Digital: Neuromarketing Meets Social Media

At the end of 2014, 40% of the world’s population had access tο internet, that is 3 billion people. What’s most impressive is that the online population in developing countries has doubled in the past 5 years – a huge opportunity for social networks to expand their reach.

While PCs and laptops are still the most popular device for internet access, smartphones are following closely; Marketers can no longer ignore the mobile channel.

What’s the state of digital marketing in 2015?

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Smart Insights and TFM&A have put together the following infographic with all the latest updates, so that you can stay on top of trends.

Key Points To Take Away

– Only 34% of organisations have compiled a digital marketing strategy that’s incorporated into their marketing strategy.
– The majority of organisations have not implemented any kind of digital transformation programme that will help them embrace the digital channels.
– Most organisations do not invest in trying, iterating and optimising the digital marketing efforts that drive ROI.

Only 34% of organisations have incorporated digital marketing into their marketing strategy.

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Do you want to see more stats? Check the infographic below: