The world of digital marketing is changing fast and new trends are forming every day. Marketers need to have a thorough idea of the landscape and adjust their strategy accordingly. So what are the important stats we need to know?
Also Read: A New Dawn in Digital: Neuromarketing Meets Social Media
At the end of 2014, 40% of the world’s population had access tο internet, that is 3 billion people. What’s most impressive is that the online population in developing countries has doubled in the past 5 years – a huge opportunity for social networks to expand their reach.
While PCs and laptops are still the most popular device for internet access, smartphones are following closely; Marketers can no longer ignore the mobile channel.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Smart Insights and TFM&A have put together the following infographic with all the latest updates, so that you can stay on top of trends.
Key Points To Take Away
- – Only 34% of organisations have compiled a digital marketing strategy that’s incorporated into their marketing strategy.
- – The majority of organisations have not implemented any kind of digital transformation programme that will help them embrace the digital channels.
- – Most organisations do not invest in trying, iterating and optimising the digital marketing efforts that drive ROI.
Do you want to see more stats? Check the infographic below:
Related Stories:
- 5 Common Content Marketing Mistakes Your Business May Be Making
- The Guide To Successful Marketing On Facebook In 2015
- This Is How You Should Be Doing Digital Marketing in 2015
More from Experts Talk
The Year Of Focus: Why Brands Should Stick To One Social Network
If quality is better than quality, 2019 has been here to show us that brands should stick to one social …
The Top 5 Social Media Stories Of This Week
Welcome to this week's top social media stories! Facebook changes privacy settings for Groups, Twitter is testing replies notifications and …
12 Questions With Erika Jarvis
Please welcome this week’s 12 Questions Expert Spotlight guest, Social Media Manager at OceanX, Erika Jarvis. She's a pop culture journalist …
