One of the most entertaining “wars” of the modern marketing era is Wendy’s vs. McDonald’s over the latter’s use of frozen beef. In the latest chapter, Wendy’s has managed to get Fast Company involved as well.
It’s no secret; Wendy’s has a beef with McDonald’s (pun intended). And at the heart of it lies the fast frozen beef that McDonald’s uses in its burgers. Of course, Wendy’s is more interested in luring a few customers away from its competitors, than really saving the fast food industry from more tasteless frozen patties. But, this is fun, and we, are loving it (another pun intended).
This time, Wendy’s has successfully managed to get a very serious online publication involved. Fast Company quoted McDonald’s executives on blaming its flash freezing process for their burgers’ lack of flavor.
We made a list we checked it twice, we've figured out what's fresh and what's ice. pic.twitter.com/Q5IQJlwlqD
— Wendy's (@Wendys) September 8, 2018
The story, it seems, was to welcome McDonald’s switch to fresh beef in its flagship BigMac, which resulted in drastic taste improvements and sales.
But people will remember that, once again, it was Wendy’s that played it smart, dug up the quote, and used it right.