In today’s day and age, TV ads are no longer just TV ads. Their success is now also based on how engaging they are across social media. Here are this week’s top 10 most talked about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spent does not always link to how successful a spot gets to be on social!
Here are this week’s top 10 most engaging TV ads on social:
#1 – TurboTax, ‘Closet’
| 4.03% Digital SOV | 146,494 Online views | 13,881 Social Actions | $1,429,011 Estimated TV spend |
#2 – McDonald’s, $1 $2 $3 Dollar Menu
| 1.47% Digital SOV | 597,092 Online views | 1,091 Social Actions | $6,097,040 Estimated TV spend |
#3 – L’Oréal Paris Elvive, ‘Comeback’
| 1.25% Digital SOV | 260,276 Online views | 2,768 Social Actions | $1,802,077 Estimated TV spend |
#4 – GEICO, ‘The Great Penguin Migration’
| 1.02% Digital SOV | 52,307 Online views | 3,351 Social Actions | $10,668,759 Estimated TV spend |
#5 – TurboTax, ‘Hey, at Least Your Taxes Are Free’
| 0.99% Digital SOV | 364,790 Online views | 1,001 Social Actions | $2,497,456 Estimated TV spend |
#6 – Apple iPhone X, ‘A New Light’
| 0.98% Digital SOV | 97,296 Online views | 3,012 Social Actions | $1,254,216 Estimated TV spend |
#7 – Olive Garden, ‘Everyday Value: 30’
| 0.87% Digital SOV | 395,152 Online views | 303 Social Actions | $1,254,216 Estimated TV spend |
#8 – Bud Light, ‘Wizard’
| 0.84% Digital SOV | 351,385 Online views | 509 Social Actions | £2,818,748 Estimated TV spend |
#9 – GEICO, ‘Game Night With a Sloth’
| 0.80% Digital SOV | 33,557 Online views | 2,657 Social Actions | $8,483,637 Estimated TV spend |
#10 – Allstate, ‘Broken Resolutions’
| 0.74% Digital SOV | 21,750 Online views | 2,670 Social Actions | $4,542,705 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions and search activity to evaluate ad performance compared with its industry set.
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