TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
This week, GEICO stays on top (Do they ever not?), Turkish Airlines climbs at #2 and Wendy’s takes the third place. Oh and the first Easter ad is here!
#1 – GEICO TV Spot, ‘The First Heckler’
| 2.82% Digital SOV | 645,702 Online views | 4,443 Social Actions | $3,956,346 Estiated TV spend |
#2 – Turkish Airlines, ‘Five Senses’
| 1.22% Digital SOV | 409,822 Online views | 1,165 Social Actions | $1,896,232 Estimated TV spend |
#3 – Wendy’s Double Stack, ‘Get It for a Dollar’
| 1.09% Digital SOV | 215,160 Online views | 1,922 Social Actions | $2,652,732 Estimated TV spend |
#4 – DURACELL, ‘Headphones’
| 1.03% Digital SOV | 385,411 Online views | 726 Social Actions | $1,173,608 Estimated TV spend |
#5 – Pepsi, ‘This Is the Pepsi’
| 0.79% Digital SOV | 42,781 Online views | 2,039 Social Actions | $1,904,859 Estimated TV spend |
#6 – Reese’s Easter Peanut Butter Egg, ‘Spring’
| 0.76% Digital SOV | 336,088 Online views | 215 Social Actions | $3,786,409 Estimated TV spend |
#7 – GEICO, ‘Manatee Shirts’
| 0.68% Digital SOV | 48,056 Online views | 1,677 Social Actions | $6,834,306 Estimated TV spend |
#8 – UnitedHealthcare, ‘Night Shift’
| 0.61% Digital SOV | 294,901 Online views | 47 Social Actions | $1,467,281 Estimated TV spend |
#9 – Olive Garden, ‘Mix It Up’
| 0.49% Digital SOV | 215,215 Online views | 151 Social Actions | $1,675,675 Estimated TV spend |
#10 – KFC, ‘Tuning’
| 0.45% Digital SOV | 7,742 Online views | 1,230 Social Actions | $1,330,055 Estimated TV spend |
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend does not always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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