Snapchat is getting serious about its Ads Business, and will now show ads between stories, thanks to its newly-released API.
The API will sit on a platform developed by third parties, that will give access to advertisers and set up their own ad units on the platform. To have a better view, Snapchat’s API will practically do the same as Facebook, which helps advertisers use its ad suite either on Facebook’s ads manager or through its partner platforms.
As stated above, Snapchat will focus on the latter; Instead of developing the ad solutions suite in-house, the social network will develop and divide its ad business along with selected partners, in two discrete branches: the first one will help advertisers buy ads and analyse their campaigns, and the creative one that will help them create the ad units.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
What does this mean for users? While Snapchat promises that all changes will occur over a longer period for a smooth transition, it’s now confirmed that “snapchatters” should expect to see ad clips between two consecutive stories from various brands – such as P&G.
However, Snapchat promises that all ads will not be shown very often, as the ultimate goal for the platform is to generate ROI and not bombard users with commercial breaks.
The latest development is part of Snapchat’s rather optimistic target to generate $1 billion in ad sales during 2017, compared to the “humble” $300 million it plans to achieve in 2016. Snapchat is currently getting over 8 billion video views per month, so the introduction of video ads shouldn’t come as a surprise.
[wysija_form id=”5″]
More from Snapchat
Snapchat Offers A Closer Look At Its “One-Stop Shoppers”
As Snapchat's Footprints retail insights series continues, this week explores the behaviours of the so-called "big box shoppers" - Snapchatters …
Snapchat Introduces ‘Snap Originals’ Exclusive Shows With Interactive AR Experiences
Snapchat is debuting Snap Originals - exclusive Shows featuring interactive experiences that users can actually step into and share with …
Snapchat Adds New Ad Options Just In Time For The Holiday Season
Snapchat is rolling out several new advertising options to help brands with their eCommerce efforts this holiday season.
