YouTube Originals will now be available to everyone to view free of charge, and will be supported by ad revenue.
At its Brandcast event in New York City Twitter announced that starting September 24, YouTube Originals will no longer be exclusive to YouTube Premium subscribers, and be available free of charge to all YouTube viewers.
As such, YouTube Originals will now be supported by ad revenue and Premium subscribers will continue to enjoy an ad-free experience.
Premium subscribers will also continue to enjoy exclusive benefits such as access to all available episodes in series and their premiers, subscriber-only content, and a new recommended downloads section.
YouTube chief brand officer Robert Kyncl provided more information in an interview with Adweek:
“One of the changes that we’ve gone through is to align our Originals with the way YouTube works, which is that everything is available free, and everything is available behind a paywall if there are certain features that you value in order to pay for a subscription. With Originals, we’ve gone from being focused on driving subscriptions to aligning with the core business.”
You might also like
More from Lifestyle
Fortnite Announces Short Nite, Its Own Film Festival
Fortnite has announced the Short Nite Film Festival with screenings for 24 hours on Party Royale's Big Screen.
Justin Bieber Will Perform Live On TikTok For Valentine’s Day
Justin Bieber will go live on TikTok, performing tracks from his 2013 Journals release for the first time.
Nike Is Valentine’s Day Ready With These Limited Edition Sneakers
Gear up for February 14th with these limited-edition Nike Valentine's Day sneakers that are sure to have your heart fluttering.
Netflix Will Launch A New Shuffle Play Feature This Year
Netflix confirmed it will launch a “Shuffle Play” feature in the first half of 2021, after testing the feature discreetly …
Animal Crossing Now Has An Official Makeup Line
Nintendo's top game Animal Crossing is launching an official makeup line in collaboration with cosmetics brand ColourPop.
Oakley Launches Its Own Reusable Face Mask
Oakley's MSK3 reusable face mask won't protect you from COVID-19, but at least it won't fog your glasses.
This Nissan Caravan NV350 Is The True Solution To Work From Anywhere
Remote working is taking a whole new meaning with the Nissan Caravan NV350 which allows its occupants to truly work …
Relieve Your Stress While Building This LEGO Bonsai Tree
As more and more adults are looking to relieve stress, LEGO has launched a beautiful Bonsai tree kit for you …
The New PSG x Air Jordan 1 Is The Best So Far
The new PSG Air Jordan 1 is the most beautiful sneaker issued from the collaboration with the French Soccer team.