A recent research shows how tweets with exclamation points are very much more likely to be retweeted than tweets without one. But do not just start adding exclamation points to all your tweets, because there is a downfall: the same research shows that tweets with exclamation points are less likely to receive clicks…. so think about it especially if you add links in your tweets!
Dan Zarrella used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers for this research
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