Vimeo is launching Vimeo Stock, a royalty-free marketplace for stock video.
But how’s that different from what’s currently available? Firstly, Vimeo staff will handpick each video for maximum quality, and relatability, or course.
Vimeo is creating a group of creatives from a wide spectrum of disciplines, in order to go beyond the stock video offering, and delve deeper into storytelling. Many of its artists are said to be exclusive to the platform. According to the website, Vimeo partners with world-class creators to “curate exclusive footage that looks like nothing else.”
Royalty-free means that when users buy footage, they pay a one-time license fee to use stock footage in their respective video projects. After that, they won’t have to pay any royalties that are based on plays or the number of video projects.
In addition, since all of the clips are royalty-free and cleared for commercial use, users can use each clip in an unlimited number of video projects, such as commercials, narrative films, documentary films, on websites, or corporate videos.
Vimeo Stock HD clips start at $79 and 4K clips at $199. There is also the option to purchase a membership and get 20% off prices. Creators get to keep 70% of the fee as well. Looks like a sweet deal for all parties involved!
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