Vimeo has rolled out a new feature that allows users to stream live video to Facebook, YouTube, Twitch, and Periscope at the same time. Another feature now also allows simultaneous uploads to Facebook and YouTube.
Last week, Vimeo rolled out two new features to easily help creators distribute their video content – live or pre-recorded – to multiple other platforms. The first is designed to allow them to stream live video to Facebook, YouTube, Twitch, and Periscope, simultaneously, while the other – “Publish to Social” – brings the ability to upload pre-recorded video to both Facebook and YouTube at the same time, with just one click.
With the new features, Vimeo is becoming more of a broadcast tool for video creators, rather than a destination for video content. This is not surprising as Vimeo is concentrating on its creator-first mission, offering creators all the tools they need to host, sell, and now share their content. As Anjali Sud, Vimeo CEO explains, the company is “starting this year with this creator-first mission, and the first launches […] are really about helping creators get distribution anywhere. This is a new strategy for [Vimeo], and it’s different from what others are doing in the market.”
Vimeo is taking a different approach to video content than other platforms like Facebook, YouTube, or even Snapchat. For one, it’s not focusing on keeping content on its platform, like the others. As Sud explains “they’re increasingly becoming walled gardens. As a creator, that means it becomes harder to figure out where your work should go and how you can get the audience that you want.”
More social networks will be added in the future, but for now there are plenty to share to. And doing the sharing through Vimeo is handy, too. Creators can track their stats and their videos’ performance across both Facebook and YouTube. “Share to Social” is available on Vimeo’s Plus, PRO, Business, and live plans. On the other hand Simulcast, the tool that allows creators to stream live video to Facebook, YouTube, Twitch, and Periscope, simultaneously, is now appearing on Vimeo’s Live plans.
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