Have you heard of LiveRail? If not, then you should keep a close eye on it, as Facebook is betting big on its platform to create a fully functional video monetisation suite, with a strong focus on mobile.
Also Read: Facebook Announced VR-Ready 360-Degree Video for the News Feed
As announced during this year’s F8, Facebook will soon be able to support ads on its mobile apps alongside video. The announcement made during the conference, was later further elaborated on LiveRail’s blog.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Publishers will now be able to manage and optimize their advertising operations to generate revenue and the ability to provide their audience with relevant display ads that won’t disrupt the in-app experience. The platform will also help publishers manage ads sold directly to advertisers and from programmatic sources like demand-side platforms (DSPs), ad networks, and agency trading desks.
But it doesn’t end there. Publishers will have the option to utilise Facebook‘s advanced controls that will help them target the right audience, taken from the social network’s anonymized people-based demographic information. Moreover, publishers will get to prioritise buyers, block certain ad categories, run real-time reports, and get suggestions for optimal inventory pricing.
The closed test phase begins in the following weeks. You can learn more and apply here.
More from Facebook
Facebook Targeting For Campaigns Focused On Sales
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
Facebook Makes Changes To Its Branded Content Feature
Facebook announced three changes to branded content and the expansion of its Brand Collabs Manager to several new countries.
Facebook Is Testing Multi-Brand Advertising Units
Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit.
