Have you heard of LiveRail? If not, then you should keep a close eye on it, as Facebook is betting big on its platform to create a fully functional video monetisation suite, with a strong focus on mobile.
As announced during this year’s F8, Facebook will soon be able to support ads on its mobile apps alongside video. The announcement made during the conference, was later further elaborated on LiveRail’s blog.
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Publishers will now be able to manage and optimize their advertising operations to generate revenue and the ability to provide their audience with relevant display ads that won’t disrupt the in-app experience. The platform will also help publishers manage ads sold directly to advertisers and from programmatic sources like demand-side platforms (DSPs), ad networks, and agency trading desks.
But it doesn’t end there. Publishers will have the option to utilise Facebook‘s advanced controls that will help them target the right audience, taken from the social network’s anonymized people-based demographic information. Moreover, publishers will get to prioritise buyers, block certain ad categories, run real-time reports, and get suggestions for optimal inventory pricing.
The closed test phase begins in the following weeks. You can learn more and apply here.
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