Victoria Beckham Sells Herself With Humour

Famous for unsmiling poses, fashion designer Victoria Beckham says her line always involves an element of poking fun at herself. This recreated Marc Jacobs ad proves the point for her 10th anniversary.

Fashion icon, former Spice Girl pop singer, and an original footballer’s wife – she’s Mrs David Beckham – British designer Victoria Beckham has always had a sense of humour belied by her famously unsmiling face.

The mother-of-four’s fashion house is now celebrating its 10th anniversary. To mark the #VBSince08 occasion, she’s done a witty re-make of the 2008 ad she did for Marc Jacobs in which she emerged from an empty shopping bag bearing his name.

In 2018, the 44-year-old legs look finer than ever, and the only name on the bag is Victoria Beckham…

“The Victoria, Victoria Beckham line is always going to have an element of me poking fun at myself,” the designer once told Vogue.

To mark the #VBSince08 occasion, Victoria Beckham has done a witty re-make of the 2008 ad she did for Marc Jacobs in which she emerged from an empty shopping bag bearing his name.

Click To Tweet

Regarding the 10th anniversary, she says: “When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was the beginning of my journey into the fashion industry. It was funny and ironic and brilliantly captured by Juergen Teller. And it came out just as I was about to present my debut collection. So what better way of illustrating the story of the past ten years than by revisiting the creative, but this time with my own branded bag. Marc gave me his blessing to recreate the shot and Juergen agreed to collaborate with me again which was just incredible.”

If you love the Legs image, you might want to head to Victoria Beckham website to snap up a £115 T-shirt with it on. Or get to VB’s Dover Street store in London on September 16, when she’ll be behind the till herself.

Now estimated to be worth around $450 million, English-born Victoria began her multi-faceted career training in dance. As one of the Spice Girls, which went on to sell 80 million records and is arguably the best-known girl band in the world, she was ‘Posh Spice’.

Her move into the fashion world brought her plenty of flak, but she’s carved an enviable name for herself while raising three boys and a girl with her footballer/model husband David Beckham.

Watch out for another big anniversary next year – Posh’n’Becks tied the knot in 1999.

To have your say on this and other ads, visit the ADDS site.

Tree Elven is a creative who thinks big, values simplicity, and just loves life. She’s the Founder of ADDS, an independent voting platform – it’s like TripAdvisor for advertising.