After hitting the 300-million users mark, Instagram launches a sought-after feature: The famous blue “tick” verification badge.
Also Read: Instagram: Do It Like The Top Brands
As its user base expands, many users are not sure whether the celebrity account they decided to follow is indeed the real one. Instagram will try to tackle this problem with this new update and will give verified badges to celebrities, athletes and brands’ accounts.
This new addition comes with Instagram‘s promise to battle spammy accounts. As Kevin Systrom, CEO of Instagram says:
[quote]We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.[/quote]
This means that many users may see a change in their followers count, as those accounts marked as ‘spam’ will be deleted forever.
Instagram is focused on bringing relevant content, introducing a ‘People’ function in the Explore tab, earlier this year, that helps users discover interesting accounts. With this new update the social network is gearing up towards this direction and aims to maintain content authenticity.
The badges will start rolling out during the upcoming days.
Related Stories:
- 9+1 Tools to Boost Your Instagram Presence
- Now You Can Finally Edit Your Captions On Instagram
- Introducing Facebook Mentions – The VIP-Only App
You might also like
More from Instagram
Instagram Celebrates Lunar New Year
Instagram is celebrating the Lunar New Year with special stickers, an AR filter, and special appearances by Creators.
Instagram To Start Removing Accounts That Send Abusive DMs
Instagram has announced new measures against bad behavior on its platform, including removing accounts that send abusive DMs.
Instagram Will Deprioritize Content Recycled From Other Apps
The Instagram algorithm will make content recycled from other apps like TikTok less discoverable on Reels.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
Instagram Is Working On A New Vertical Stories Feed
Instagram has confirmed it is working on a new vertical Stories feed, giving its app more of a TikTok feel.
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Instagram Tests A New Layout For Stories On Desktop
Instagram is testing a new way to display Stories on its desktop version, making it easier to scroll through them.
Facebook Temporarily Disables Some Messenger And Instagram Features
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.
