After hitting the 300-million users mark, Instagram launches a sought-after feature: The famous blue “tick” verification badge.
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As its user base expands, many users are not sure whether the celebrity account they decided to follow is indeed the real one. Instagram will try to tackle this problem with this new update and will give verified badges to celebrities, athletes and brands’ accounts.
This new addition comes with Instagram‘s promise to battle spammy accounts. As Kevin Systrom, CEO of Instagram says:
This means that many users may see a change in their followers count, as those accounts marked as ‘spam’ will be deleted forever.
Instagram is focused on bringing relevant content, introducing a ‘People’ function in the Explore tab, earlier this year, that helps users discover interesting accounts. With this new update the social network is gearing up towards this direction and aims to maintain content authenticity.
The badges will start rolling out during the upcoming days.
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