After hitting the 300-million users mark, Instagram launches a sought-after feature: The famous blue “tick” verification badge.
Also Read: Instagram: Do It Like The Top Brands
As its user base expands, many users are not sure whether the celebrity account they decided to follow is indeed the real one. Instagram will try to tackle this problem with this new update and will give verified badges to celebrities, athletes and brands’ accounts.
This new addition comes with Instagram‘s promise to battle spammy accounts. As Kevin Systrom, CEO of Instagram says:
[quote]We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.[/quote]
This means that many users may see a change in their followers count, as those accounts marked as ‘spam’ will be deleted forever.
Instagram is focused on bringing relevant content, introducing a ‘People’ function in the Explore tab, earlier this year, that helps users discover interesting accounts. With this new update the social network is gearing up towards this direction and aims to maintain content authenticity.
The badges will start rolling out during the upcoming days.
Related Stories:
- 9+1 Tools to Boost Your Instagram Presence
- Now You Can Finally Edit Your Captions On Instagram
- Introducing Facebook Mentions – The VIP-Only App
More from Instagram
Instagram Will Start Warning Users Before Banning Them
Instagram is strengthening its moderation policies, but will now start warning users who violate rules before banning their accounts.
Instagram Starts Removing Post Like Counts In 6 More Countries
After testing hiding total post likes in Canada, Instagram is now expanding its test to several other counties, starting with …
Instagram Will Let You “Shadow Ban” Individual Users
Instagram is testing a new feature that will let you "shadow ban" individual users. It hides their comments from everyone …
