All iOS and Android users who updated to the new Instagram app yesterday, were excited with the features. Of course, the big news of the day were the introduction of caption editing, however, the list of new functions doesn’t end there.
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Instagram added another option that may prove very useful for all those who want to expand their network and spot influencers. More specifically, the ‘Explore‘ section has been completely redesigned and it highlights influential Instagram accounts, along with three of their latest pictures.
The featured list is tailored to users’ needs and takes into account a series of factors in order to demonstrate the most relevant users to follow. It’s probable that Instagram wants to increase its user retention rate, by proposing new, interesting content, that will have users hooked on their screens.
What feature would you like to see on Instagram?
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According to reports, Instagram is testing a new "creator account" type with a small group of high profile individuals.