Twitter Live Events have become very popular over the course of the past few months. Now the company is working on a more permanent page to host all live streaming of events.
The feature was spotted by Carter Mansbach, who saw a banner come up on his Twitter feed inviting him to “Watch LIVE now.”
.@jack @anthonynoto This is great but once gone we can't find it Why is that and/or why can't you address it to us? pic.twitter.com/7adVD9VDIi
— Carter D. Mansbach (@CarterMansbach) August 25, 2016
The banner then quickly disappeared and all that was left was this screenshot from Carter. However, the feature was then confirmed by Anthony Noto, CFO of Twitter, as being “tested”:
Stay tuned. Still testing. We have a plan for a permanent location for events that are live. #golive https://t.co/F9bzmh0U67
— Anthony Noto (@anthonynoto) August 25, 2016
Live Events: The Future Of Twitter?
Twitter has been really busy signing off deals to live stream big sports and cultural events lately. Good examples of those deals are eSports, Campus Insiders, and Bloomberg. While doing so, Twitter has also been busy testing its video capabilities, to ensure that it can scale in case all users suddenly decided to watch live video at the same moment (although this is unlikely to happen.)
Adding to this, the recent change in the way Twitter presents itself (See what’s happening), it becomes obvious that Twitter Live Events will be at the heart of everything the company is planning to do over the next few years.
The Twitter Live Event dedicated page within the platform then makes absolute sense. However, even if Noto confirmed Twitter is working on a “permanent location for events that are live,” there is no information as to when the page could be rolled out to all users.
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But a little birdie (pun intended) tells me that with the NFL’s regular season kicking off (Twitter has already signed a deal with the NFL for live broadcasting), we should hear more about this dedicated Live Event page.
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