Developing having mobile first in mind could not be truer these days. With devices having bigger and bigger screens and users hooked on apps and localisation features and fast internet, it is only a matter of time to come across stats that would qualify this fact.
Also Read: Portrait of A Mobile Consumer
Twitter published a study, conducted with the help of Research Now, that shows the inevitable: video consumption on mobile is huge. In fact, 90% of Twitter video views happen on a mobile device. More over 82% of Twitter users watch video on the platform anyway. Could this signify a content transformation for the social network? Numbers say so!
Moreover, Twitter video is used in a different way than other platforms (read: Youtube). Twitter users don’t search for videoa, instead, video is a means of content and new accounts discovery, which is kind of a no brainer, given that Twitter is not a social network whose main functionality is search.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
What type of content do Twitter users want to see? According the same research, users want to see more breaking news (64%), clips from live sports shows (54%) and clips from TV shows (50%). Moreover, users say they want to see more videos from three top sources: celebrities (45%), other users (40%) and brands (37%). Maybe, this last phrase could explain why the social network is approaching celebrities in order to persuade them to give up on Instagram and switch to its platform.
On other news, the research confirmed another fact that we all knew: Twitter videos drive engagement. More specifically, video shows greater overall engagement than third party videos shared on the platform: 2.5X replies, 2.8X Retweets and 1.9X Favorites.
Have a look at the research below and let us know your thoughts!
[wysija_form id=”5″]
More from Twitter
Facebook And Twitter Take Action Against Babysitter-Vetting App Predictim
Facebook is investigating, and Twitter has blocked, Predictim, an app that helps parents vet prospective babysitters by analysing their social …
Here Are 8 Holiday Shopping Season Trends From Twitter
Twitter analyzed last year's activity on its platform to understand what is driving conversations during the Holiday shopping season.
Twitter Has A Health Problem, Because It Always Was About Popularity
Twitter co-founder Ev Williams says that showing how many followers you have isn't ‘healthy’ - He also admits that "suggested …
