Audience segmentation and targeting is slowly becoming the core focus of all major social media platforms, as it largely defines the success (or failure) of advertising campaigns. Yesterday evening, Twitter announced a new update on its Tailored Audiences feature, whose goal is to provide advertisers with more tools for managing their target groups.
Also Read: Facebook Brings Enhanced Custom Audiences Functionality
More specifically, the update provides the option to upload audience lists, better audience management tools, new supported ID types for creating audiences and improved targeting options to help advertisers reach additional users similar to their existing audiences.
As far as audience management is concerned, advertisers can upload their lists or manage the existing ones, with new management tools. The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences.
Moreover, advertisers can build audiences based on mobile numbers in addition to email addresses. There is also a new functionality that enables users to create audience segments based on installed apps on their phones or certain actions taken (such as reaching a particular level at an app).
In addition, advertisers can now create look-alike audiences, a new way to target audiences which are similar to the pre-existing tailored ones. They have the option to include or exclude tailored audiences from their campaigns in order to form the most accurate segment that will achieve greater results.
But the updates do not only concern advertisers. Twitter also updated its privacy settings, by allowing users to choose whether they want to see tailored ads or not. Twitter also promises to respect the “limit ad tracking” setting on iOS and Android devices for audiences based on mobile advertising IDs.
As Kelton Lynn, Group Product Manager, Revenue states:
“As always, we do not share personally identifiable information with ad partners. Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it. These reports contain only aggregate, public or non-personal information.”
Do you use Twitter Ads? How do you like this change?
Related Stories:
- Twitter Confirms The ‘Buy’ Button
- Instagram Launches Ads In The UK
- Facebook Introduces ‘Facebook Media’
You might also like
More from Twitter
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
How To Share A Tweet In A Fleet
Twitter rolled out Fleets globally this week, and with it comes a new way to share existing tweets with your …
Twitter Rolls Out Fleets To All Users Globally
After testing Fleets in several countries, Twitter is now expanding the Stories-like feature to all users globally.
