Twitter signed a number of live broadcasting deals last year, so it was only a matter of time until it also partnered with a news organisation to bring its users a 24/7 streaming service. Now Twitter has teamed up with Bloomberg to offer just that.
The solution for Twitter‘s financial woes might just be its video ads offering. And the only way to take advantage of the format is by continuing to increase video views on its platform. Following a number of live broadcasting deals with publishers last year, Twitter is teaming up with Bloomberg to soon be offering a new 24/7 streaming news service.
But it’s not just any streaming news service. Most streamed content will be produced exclusively for Twitter, to be broadcast through the platform to users, 24 hours a day, 7 days a week. As Bloomberg’s Media’s chief executive officer, Justin Smith explained
[quote]It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,[/quote]
There is no name for the resulting “channel,” but it is thought that it will begin broadcasting live news reporting from Bloomberg’s local offices around the world in the autumn. Other content will include video curated and verified by Twitter users. And Twitter isn’t new to this. In Q1 2017, 800 hours of programming was broadcast – that’s 200 more hours than Q4 of the previous year.
Of the deal, Anthony Noto, Twitter’s chief financial and operating officer explained,
[quote]We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with[/quote]
When the deal comes into power, Bloomberg will be totally responsible for programming content will be ad-supported.
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