Twitter has been very busy setting up a string of live-streaming deals with broadcasters, ranging from live sports to financial news shows. And now it’s taking on a new challenge – eSports.
Twitter’s foray into eSports broadcasting is its latest deal with ELEAGUE, an eSports broadcaster. ELEAGUE, is an eSports company made up of WME | IMG and Turner Sports. Twitter made a deal with the company to stream the semifinals and championship for Counter-Strike: Global Offensive. During the live streaming coverage, there will be live highlights, stats, score updates, Periscope content, memes, and GIFs all tweeted from the official Twitter account – @EL.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Anthony Noto, Twitter’s CFO explained a little bit more about the deal:
and
ELEAGUE itself considers Twitter to be “the native social platform for eSports”, and that the partnership with Twitter “provides […] passionate fans with an additional opportunity to consume ELEAGUE content”.
And they are not wrong to assume this. The deal itself is only one in a string of partnerships with broadcasters, aiming to turn Twitter into a perfect “social” companion to live broadcasts. But is this enough to get Twitter out of its rut? Will it – or can it – help Twitter in its current stagnant state?
[wysija_form id=”5″]
More from Twitter
Twitter Launches Twitter Media, A New Home For Publishers
As part of its effort to get close to publishers, Twitter has launched Twitter Media, a website for publishers to …
Twitter Expands In-Stream Video Ads To All Advertisers In 12 Global Markets
Twitter has made its in-stream video ads product available to advertisers in the US and 11 other global markets through …
#TwitterLockout Part Two: Twitter Suspends Accounts Of Users Who Were Under 13 When They Signed Up
Not even a week has passed since GDPR came into force, and it's affecting quite a few Twitter users who …
