Twitter has been very busy setting up a string of live-streaming deals with broadcasters, ranging from live sports to financial news shows. And now it’s taking on a new challenge – eSports.
Twitter’s foray into eSports broadcasting is its latest deal with ELEAGUE, an eSports broadcaster. ELEAGUE, is an eSports company made up of WME | IMG and Turner Sports. Twitter made a deal with the company to stream the semifinals and championship for Counter-Strike: Global Offensive. During the live streaming coverage, there will be live highlights, stats, score updates, Periscope content, memes, and GIFs all tweeted from the official Twitter account – @EL.
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Anthony Noto, Twitter’s CFO explained a little bit more about the deal:
[quote]eSports fans go to Twitter to see and talk about what is happening now in competitive gaming. Gamers are one of the largest and most engaged audiences on Twitter,[/quote]
[quote]we are thrilled to partner with Turner and WME | IMG to bring them the live content from ELEAGUE and Twitter commentary they are already looking for, all on one screen.[/quote]
ELEAGUE itself considers Twitter to be “the native social platform for eSports”, and that the partnership with Twitter “provides […] passionate fans with an additional opportunity to consume ELEAGUE content”.
And they are not wrong to assume this. The deal itself is only one in a string of partnerships with broadcasters, aiming to turn Twitter into a perfect “social” companion to live broadcasts. But is this enough to get Twitter out of its rut? Will it – or can it – help Twitter in its current stagnant state?
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