“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.” – Jack Dorsey, CEO
On Wednesday, Twitter CEO, Jack Dorsey, published a thread of tweets to let the world know that the paltform would ban all political ads.
‘While internet advertising is incredibly powerful, that power brings significant risks to politics.’
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
— jack (@jack) October 30, 2019
Dorsey’s announcement comes at a time of heavy criticism across all social platforms for allowing politicians to blatantly spread fake information. Just a few days ago, both Twitter and Facebook received letters from presidential candidate Joe Biden about their refusal to remove controversial ads against his son, Hunter Biden.
While Facebook’s own CEO, Mark Zuckerberg, is facing criticism from his own employee, Twitter’s CEO, Jack Dorsey, spoke to announce the end of all political ads on the platform:
“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people,” Dorsey said. “We believe this decision should not be compromised by money.”
We can only applaud.
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