Twitter launched a new “TV Spot” focused on the music industry and featuring Chance The Rapper. But it also introduces a new tagline: #SeeEverySide
Twitter is changing. Twitter is growing. Twitter wants you to use it more. The company is evolving its – still very new – tagline #WhatsHappening to an even stronger one that emphasises it as a multi-way conversation platform.
The new #SeeEverySide commercial shows how people can create and join in conversations about what is happening. But it also reinforces Twitter’s presence in the music industry as the new spot features Chance The Rapper.
In the video, the musician asks his Twitter followers for song requests before his concert and explains
[quote]Twitter lets me see what’s happening from every point of view, all perspectives, every side.[/quote]
In a blog post, Twitter explains that the new campaign aims to show how the platform is the only one which can really spotlight “every side of the conversation, at the speed of Twitter.”
[wysija_form id=”5″]
More from Twitter
Twitter Is Removing The Ability To Create Moments On iOS And Android
When features aren't used as often, they get removed. That's exactly what's happening to Twitter Moments.
Publishers Can Now Monetise Their Entire Global Audience On Twitter Through In-Stream Video Ads
Twitter has announced that publishers will now be able to monetise their entire global audience through In-Stream video ads, instead …
A Twitter API Bug May Have Shared Your Data With Unauthorised Developers
A Twitter API bug discovered earlier this month could have enabled unauthorised third-party developers to access your data. But don't …
