Twitter launched a new “TV Spot” focused on the music industry and featuring Chance The Rapper. But it also introduces a new tagline: #SeeEverySide
Twitter is changing. Twitter is growing. Twitter wants you to use it more. The company is evolving its – still very new – tagline #WhatsHappening to an even stronger one that emphasises it as a multi-way conversation platform.
The new #SeeEverySide commercial shows how people can create and join in conversations about what is happening. But it also reinforces Twitter’s presence in the music industry as the new spot features Chance The Rapper.
In the video, the musician asks his Twitter followers for song requests before his concert and explains
[quote]Twitter lets me see what’s happening from every point of view, all perspectives, every side.[/quote]
In a blog post, Twitter explains that the new campaign aims to show how the platform is the only one which can really spotlight “every side of the conversation, at the speed of Twitter.”
You might also like
More from Twitter
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.